Advertising Tech Company

Client Overview

An ad-tech company needed assistance transitioning from a physical and online product reliant on Chinese hardware to Indian vendors.

Challenge

Strict regulations required them to shift to local vendors while maintaining product quality and cost-efficiency.


Objectives

  • Develop a prototype using Indian hardware.
  • Optimize user experience and cost.

Approach

  • Prototype Development: Created a prototype with Indian hardware, conducting extensive UI/UX research.
  • Strategic Planning: Provided a roadmap for MVP development and initial marketing strategies.

Results

  • Cost-Effective Solution: Delivered a solution that was more affordable than the previous model.
  • Successful Launch: Enabled the company to launch the new product in compliance with regulations.

Conclusion

This case study showcases how strategic planning and prototyping can help companies adapt to regulatory changes and optimize costs effectively.


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